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F.O.G.

Industries

Two seasons. Two verticals. One book of risk.

Summer rain hurts one customer. Warm winters hurt the other. Together they hold our underwriting capital and ARR steady all year.

Hand washing a soapy car door with a sponge

Photo by Nik on Unsplash

Spring / Summer

Express car washes

$21B US industry

Pain point

Fixed real estate and equipment debt service. Weekend rain destroys weekly margin while payments continue.

Value prop

Smooths volatile cash flow, protecting debt covenants and core payroll through the wet season.

Fall / Winter

Commercial snow removal

$20B US winter services

Pain point

Snowless winters produce $0 in per-push fees while fleet, retainer, and driver costs persist all season.

Value prop

Floor guarantees for low-snow seasons that cover fixed fleet retainer costs regardless of accumulation.

Expansion path

Landscaping

Rain-day crew idling and seasonal contract shortfall.

Outdoor dining

Patio revenue collapse on wet or cold weekends.

Golf courses

Round volume tied directly to precipitation and temperature.

Paving & sealcoat

Cure windows destroyed by unexpected rain events.